Diamond Engagement Rings, Diamonds and Fine Wedding Jewelry - Perfect Diamonds

Compare our 3mm width to any major website - which only offer 2mm. (2mm 14K gold settings are not durable.)

Buying a diamond engagement ring can be a risky business. For most of us a diamond engagement ring is the third most expensive purchase we are likely to make, after our home and car. However you probably know much more about buying a home, or a car than you do about buying a diamond ring. This lack of knowledge opens up the opportunity for dishonest people to take advantage of you.

This generally takes the form of selling you a poor quality diamond ring for a higly inflated price.

How can you avoid the pitfalls?

There are some basic precautions you can take, which will significantly reduce the risk. Some of these include:

Get Educated

Research the subject of buying diamonds in exactly the same way you would if you were buying a car. There is no substitution for this, and if you are willing to make the effort you can have more knowledge of the subject in 2 hours than 95% of your fellow consumers.

Buy from a reputable source

Whether you decide to make your purchase online or at a Jewelry store, make sure you have some background on the store. Visit the store and ask the salesman questions to gauge his level of knowledge. It is suggested you avoid the Jewelry districts, simply because the competition is so fierce that it breeds questionable practices and half truths amongst the occupants.

Never buy a diamond without a certificate

Without a diamonds certificate you could quite easily buy a piece of glass set into an engagement ring setting and be non the wiser, but up to $5000 poorer. However, a diamond certificate alone does not guarantee a better deal. You need to be proficient in understanding exactly what it is telling you and how each factor that is covered affects the price and quality of the ring.

Understand the 4 C's of diamonds

Most people know something about the4 C's of diamond buying which include Cut, Clarity, Carat and Color. However, very few people know how each of the 4 factors interact to determine the price and quality of a diamond.

If you follow this advice you significantly reduce your chance of being fleeced by a dishonest salesman. Treat your purchase as a significant financial purchase. Set your budget up-front and do not go too much above or below the price you've set yourself. Try not to get too emotionally involved in the purchase and the outcome should be favorable. Buying a diamond can be an exhilarating but daunting adventure.

Learn as much as you can about the 4Cs of Diamonds

Gefore you go shopping for a diamond, get as much informaton as you can on diamonds. That's cut, color, clarity and carat weight.

Choosing the perfect diamond (and there's no such thing as the perfect diamond, although a few have come close) is as much a matter of personal taste as it is a matter of the diamond's characteristics. Talk to any jeweler and they'll all give you a different opinion as to what they believe is the most important quality of a diamond.

Some couples are willing to forego quality for size, others prefer the brilliance of a flawless blue-white diamond over a larger stone with less clarity.

 

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